FLUEVOG SHOE AD

design 1

design 2

reflection

For this assignment I attempted to embody Fluevog's unique style graphically. Both designs were created entirely on Illustrator; each element is hand drawn to maintain a cohesive look and visual clarity. I used bright colors and graphic patterns to make a bold yet playful statement, two adjectives I would use to describe the Fluevog brand itself. I am happy with what I made, although I wish I had time to add more detail and make the designs as realistic as possible without using actual photos. The concepts behind these designs - the outer space setting and sticky gum situation - are meant to reflect Fluevog's nontraditional and quirky aesthetic.

© 2020 by Annabella Pugliese.